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Item #:
53445456
CRM For Dummies
90% of respondents would recommend this to a friend
Item #:
53445456
LYD 208
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What Stands Out
Beginner-Friendly
This guide simplifies complex CRM concepts, making it accessible for newcomers. Clear explanations and practical tips help users grasp essential principles effortlessly.
Comprehensive Coverage
Covers a wide range of CRM topics, from strategy to implementation. Readers will gain a holistic understanding of how to choose and use CRM systems effectively.
Practical Examples
Includes real-world scenarios that demonstrate CRM in action. These examples illustrate best practices and help readers apply concepts to their own business contexts.
Product Details
- A guide to managing customer interactions for small businesses
- Provides solutions for businesses of any size
- Discusses effective CRM beyond just software, including team structures and process efficiency
- Packed with tactics and strategies to save time and money
- Helps in building relationships with current and future customers
- Covers market segmentation, internal structure, lead optimization, email marketing, process streamlining, automation, and analytics
| Publisher | For Dummies |
| Publication date | July 5, 2017 |
| Edition | 1st |
| Language | English |
| Print length | 368 pages |
| ISBN-10 | 1119368979 |
| ISBN-13 | 978-1119368977 |
| Item Weight | 1.03 pounds (470 grams) |
| Dimensions | 7.38 x 0.87 x 9.25 inches (18.7 x 2.2 x 23.5 cm) |
Who Should Buy?
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Small Business Owners
Perfect for small business owners needing guidance on implementing customer relationship management strategies effectively.
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Marketing Professionals
Ideal for marketing professionals seeking to understand CRM tools to enhance customer engagement and retention.
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New Users
Beneficial for individuals new to CRM systems, providing a clear introduction to concepts and functionalities.
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Advanced Users
Not suitable for experienced CRM users looking for advanced strategies or in-depth technical information.
Product Description
CRM For Dummies
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Sales & Selling Editorial Review
The "CRM For Dummies" paperback book has received mostly positive reviews from customers. Many customers have found the book to be very useful and informative, exceeding their expectations. The book provides helpful guidance on planning, implementation, and ongoing evaluation of CRM systems. It offers a good overview of CRM's function in business and provides general guidelines for successful implementation. Customers who have no prior experience with CRM systems have found the book to be a valuable resource. It provides them with a comprehensive overview and helps them understand the basics of CRM. Some customers have mentioned that reading the book over a couple of days has greatly helped them in their CRM shopping process. However, one customer felt that the book placed more emphasis on marketing and did not provide enough information about ZOHO CRM specifically. This individual was expecting more content related to ZOHO CRM and was not impressed with the writing skills and content level of the book. Another customer expressed dissatisfaction with the inflexibility of their CRM system, stating that they were told it would be customized to their needs but were actually forced to promote products aligned with the CRM. Overall, "CRM For Dummies" is a well-received book that provides helpful guidance for implementing CRM systems. It offers a good overview and general guidelines, but may not be specific enough for customers seeking information on a particular CRM platform.
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Pros
- Very useful and informative
- Provides guidance on planning, implementation, and evaluation
- Offers a comprehensive overview of CRM's function in business
- Helpful for those with no prior experience with CRM systems
Cons
- Places more emphasis on marketing
Product Price History
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Features & Benefits
- CRM For Dummies is the small business leader's guide to managing customer interactions
- Helps business leaders understand effective CRM and identify the right solution
- Packed with tactics and strategies that will save company thousands of dollars and man-hours
- Brings sales, marketing, and operations together to work toward common goal
- Optimizes leads and conducts effective email marketing
- Streamlines processes, automates where possible, and employs analytics
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