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Item #:
44105182
Measuring Behaviour
89% of respondents would recommend this to a friend
Item #:
44105182
LYD 355
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Measuring Behaviour is the established go-to text for anyone interested in scientific methods for studying the behaviour of animals or humans.
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What Stands Out
Comprehensive Research
Offers extensive insights into behavioral measurement techniques, ideal for researchers and practitioners aiming to enhance their understanding and application of behavioral assessment in various settings.
Updated Methodologies
Includes the latest methodologies and practices in behavioral measurement, ensuring readers are equipped with current knowledge to address modern behavioral challenges effectively.
Practical Applications
Emphasizes practical applications of behavioral measurement in real-world scenarios, making it invaluable for students, educators, and professionals seeking to apply theory to practice.
Product Details
- Measuring Behaviour is the established go-to text for anyone interested in scientific methods for studying the behaviour of animals or humans. It is widely used by students, teachers and researchers in a variety of fields, including biology, psychology, the social sciences and medicine. This new fourth edition has been completely rewritten and reorganised to reflect major developments in how behavioural studies are conducted. It includes new sections on the replication crisis, covering Open Science initiatives such as preregistration, as well as fully up-to-date information on the use of remote sensors, big data and artificial intelligence in capturing and analysing behaviour. The sections on the analysis and interpretation of data have been rewritten to align with current practices, with advice on avoiding common pitfalls. Although fully revised and revamped, this new edition retains the simplicity, clarity and conciseness that have made Measuring Behaviour a classic since the first edition appeared more than 30 years ago.
| Publisher | Cambridge University Press |
| Publication date | May 6, 2021 |
| Edition | 4th |
| Language | English |
| Print length | 246 pages |
| ISBN-10 | 1108745725 |
| ISBN-13 | 978-1108745727 |
| Item Weight | 14.5 ounces (411.08 grams) |
| Dimensions | 6.24 x 0.56 x 9.24 inches (15.8 x 1.4 x 23.5 cm) |
Who Should Buy?
-
Behavior Analysts
Provides comprehensive techniques for observing and measuring behaviors, essential for professionals in behavioral analysis.
-
Researchers
Useful for researchers conducting studies in psychology or education that require detailed behavioral measurement methodologies.
-
Students
Ideal for psychology and education students seeking foundational knowledge and practical skills in behavior measurement.
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General Readers
May be too technical and specialized for those without a background in behavioral sciences or measurement.
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Pros
- Clear and concise information
- User-friendly layout
- Great for beginners
- Engaging examples
- Well-researched content
Cons
- Some advanced topics may be too brief.
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LYD 355
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Features & Benefits
- Established go-to text for studying animal and human behavior.
- Widely used across various fields: biology, psychology, social sciences, medicine.
- Completely rewritten to reflect major developments in behavioral studies.
- Includes new sections on replication crisis and Open Science initiatives.
- Up-to-date information on remote sensors, big data, and AI in behavior analysis.
- Retains clarity and conciseness, making it a classic for over 30 years.
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