Just Enough Research: Second Edition
Just Enough Research: Second Edition
Good research is about asking more and better questions, and thinking critically about the answers. Done well, it will save your team time and money by reducing unknowns and creating a solid foundation to build the right thing, in the most effective way.
Just Enough Research: Second Edition
منتج #: 90447573

Just Enough Research: Second Edition

منتج #: 90447573

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Good research is about asking more and better questions, and thinking critically about the answers. Done well, it will save your team time and money by reducing unknowns and creating a solid foundation to build the right thing, in the most effective way.
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أبرز ما يلفت الانتباه

Concise Guidance
Offers clear, actionable insights into conducting effective research without overwhelming detail, making it accessible for beginners and busy professionals alike.
Practical Examples
Includes real-world case studies that illustrate key concepts, empowering readers to apply techniques directly in their own research endeavors.
Updated Content
Revised to reflect current trends and methodologies, ensuring relevance and utility for today's fast-paced research environment.

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Shop Just Enough Research: Second Edition online at a best price in Libya. 1952616468
  • Good research is about asking more and better questions, and thinking critically about the answers. Done well, it will save your team time and money by reducing unknowns and creating a solid foundation to build the right thing, in the most effective way.Erika Hall distills her experience into a guidebook of trusted research methods you can implement right away, no matter what size team you're on or budget you're working with. Learn how to discover your competitive advantages, spot your own blind spots and biases, understand and harness your findings, and why you should never, ever hold a focus group. You'll start doing good research faster than you can plan your next pitch.WHAT'S NEW IN THE SECOND EDITION?While the mindset and methods of research haven't changed, our digital climate continues to evolve-from the siren song of Net Promoter Score to the latest social media experiment gone awry. The second edition of Just Enough Research features a brand-new chapter on surveys (chock full of math and centaurs!), as well as updated examples throughout, to continue guiding web professionals on the ethics and effects of research.THIS BOOK EXPLORES:Frameworks for designing a thorough research process for your productApproaches to gain alignment around shared goals through stakeholder interviews How to conduct and build best practices for effective user interviews How quickly run affordable tests to clarify big questions Essential and methods for gathering and assessing quantitative data
Publisher Mule Design
Publication date 21 Oct. 2019
Edition 2nd ed.
Language English
Print length 198 pages
ISBN-10 1952616468
ISBN-13 978-1952616464
Item weight 1.05 kg
Dimensions 14 x 1.4 x 21.6 cm
Book 9 of 48 A Book Apart

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Suitable For
  • Aspiring Researchers

    Ideal for newcomers to research, offering insights on conducting effective user research without overwhelming details.

  • Product Designers

    Helpful for designers seeking practical methods to understand user needs through straightforward research techniques.

  • Business Analysts

    Beneficial for analysts wanting to integrate user research into their processes for better product decision-making.

Not Suitable For
  • Professional Researchers

    May not satisfy experienced researchers seeking in-depth methodologies or advanced research techniques and comprehensive data.

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    إجابه: من السهل التسوق في Just Enough Research: Second Edition عبر الإنترنت من يوباي. كل ما عليك فعله هو البحث عن المنتج واختيار طريقة الشحن الخاصة بك أثناء الدفع وسيتم توصيله الى عنوانك
  • سؤال: هل Just Enough Research: Second Edition متوفر للتسوق عبر الإنترنت في Libya؟

    إجابه: نعم ، في يوباي Libya هذا المنتج متاح لك للتسوق بسعر مناسب. Just Enough Research: Second Edition غير متوفر محليًا ولكن يمكنك الوثوق بنا بخدماتنا للشحن السريع.
  • سؤال: كم من الوقت يستغرق الحصول على المنتج بعد تقديم الطلب؟

    إجابه: يختلف وقت تسليم المنتج الذي طلبته حسب ما طلبته وطريقة الشحن التي اخترتها. يتم ذكر وقت التسليم المقدر أثناء عملية الدفع ، لذا كن مرتاحًا أثناء التسوق.

Applications Editorial Review

"Just Enough Research: Second Edition" by Erika Hall has garnered enthusiastic praise from both novice and experienced user researchers alike. Customers have described this book as an invaluable resource that not only covers the essentials of user research but also presents the material in a captivating and humorous manner, which enhances the reading experience. Many reviewers emphasize that the book serves as a solid foundation for those new to UX or product design, making it a go-to reference for users at all experience levels. The content is commended for its practical insights, organized steps, and ethical Considerations, making the principles of user research easily digestible. Customers appreciate the in-depth approach to incorporating research methods into the product design process, emphasizing its relevance in various organizational contexts—from small startups to large enterprises. Readers report feeling empowered and equipped to undertake evaluative research activities quickly and efficiently, further solidifying the book’s role as a fundamental tool in their professional arsenal. Overall, Erika Hall's clear writing and practical advice have led many to endorse this book as a must-have for anyone involved in user experience research. **

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إيجابيات

  • Provides practical and insightful overview of user research
  • Engaging writing style with humor enhances readability
  • Suitable for beginners and seasoned professionals alike
  • Offers actionable steps and ethical Considerations
  • Boosts confidence in conducting lean evaluative research
  • Highly recommended as a foundational tool in UX and product design

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